Work History

Cartecay Bike Shop + Brewery
Co-Owner & Operator (2015-2026)
Retail Sales Manager (2013-2015)

  • Directed operations, staffing, customer experience, vendor partnerships, and long-term strategy for a destination bicycle shop and brewery serving North Georgia’s outdoor recreation community.

  • Managed product purchasing, service operations, brewery compliance requirements, and day-to-day business logistics.

  • Led branding, marketing, merchandise, signage, social media, and creative direction across multiple customer touchpoints.

  • Developed a highly engaged outdoor community through organized rides, events, partnerships, and local outreach initiatives.

  • Performed technical bicycle service, builds, repair, and product support, including for e-bikes, while maintaining strong customer relationships and repeat business.

  • Designed, built, and maintained the shop’s Backyard Bike Park, a skills-focused riding area used for customer practice, bike demos, and rider development.

  • Provided mountain bike instructional classes and certified coaching for customers and the local Georgia Cycling Youth Mountain Bike Team.

  • Successfully sold the business in March 2026 after building it into a recognized local destination.

Cohutta Trail Developers
Freelance Trail Builder & Designer (2015-2026)

  • Designed, flagged, and built sustainable multi-use trails for mountain biking, hiking, and outdoor recreation projects.

  • Applied trail design principles focused on flow, drainage, durability, grade management, and environmental stewardship.

  • Operated heavy equipment including mini skid steers and excavators while also completing detailed hand-finish work.

  • Collaborated with landowners, municipalities, and outdoor organizations on trail planning and long-term maintenance strategies.

Excel Graphics
Graphic Designer (2003-2013)

  • Designed print and digital marketing materials including branding, advertisements, brochures, and promotional graphics.

  • Managed production workflows from concept through final output while balancing timelines, budgets, and client expectations.

  • Worked directly with clients to develop creative solutions aligned with business goals and operational needs.

  • Maintained printing equipment and production software to ensure quality and consistency.

Sign-a-Rama
Graphic Designer (2001-2003)

  • Designed, produced and installed vehicle wraps, storefront signage, window graphics, and promotional displays.

  • Coordinated production schedules, installations, and communication between clients and installation teams.

  • Operated wide-format printers, vinyl cutters, and production equipment while helping supervise installations.

RockShox
Customer Service Representative (2000-2001)

  • Provided technical customer support and troubleshooting for suspension products, including setup, tuning, and warranty guidance.

  • Supported riders, retail partners, and internal teams through strong product knowledge and responsive service.

  • Assisted with documentation, training, and operational support during the transition of Customer Service and Technical Support operations from San Jose to Colorado Springs.

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